Backyard Mastery (“Backyard Mastery“) operates https://backyardmastery.com/ and may operate other websites. It is Backyard Mastery’s policy to respect your privacy regarding any information we may collect while operating our websites.
Like most website operators, Backyard Mastery collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. Backyard Mastery’s purpose in collecting non-personally identifying information is to better understand how Backyard Mastery’s visitors use its website.
Backyard Mastery also collects potentially personally-identifying information like Internet Protocol (IP) addresses for logged in users and for users leaving comments on https://backyardmastery.com/ blogs/sites. Backyard Mastery only discloses logged in user and commenter IP addresses under the same circumstances that it uses and discloses personally-identifying information as described below, except that commenter IP addresses and email addresses are visible and disclosed to the administrators of the blog/site where the comment was left.
Gathering of Personally-Identifying Information
Certain visitors to Backyard Mastery’s websites choose to interact with Backyard Mastery in ways that require Backyard Mastery to gather personally-identifying information. The amount and type of information that Backyard Mastery gathers depends on the nature of the interaction. For example, we ask visitors who sign up at https://backyardmastery.com/ to provide a username and email address. Those who engage in transactions with Backyard Mastery are asked to provide additional information, including as necessary the personal and financial information required to process those transactions. In each case, Backyard Mastery collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with Backyard Mastery. Backyard Mastery does not disclose personally-identifying information other than as described below. And visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.
Backyard Mastery may collect statistics about the behavior of visitors to its websites. Backyard Mastery may display this information publicly or provide it to others. However, Backyard Mastery does not disclose personally-identifying information other than as described below.
Protection of Certain Personally-Identifying Information
Backyard Mastery discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on Backyard Mastery’s behalf or to provide services available at Backyard Mastery’s websites, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using Backyard Mastery’s websites, you consent to the transfer of such information to them. Backyard Mastery will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, Backyard Mastery discloses potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, or when Backyard Mastery believes in good faith that disclosure is reasonably necessary to protect the property or rights of Backyard Mastery, third parties or the public at large. If you are a registered user of an Backyard Mastery website and have supplied your email address, Backyard Mastery may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with Backyard Mastery and our products. If you send us a request (for example via email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. Backyard Mastery takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.
If Backyard Mastery, or substantially all of its assets, were acquired, or in the unlikely event that Backyard Mastery goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of Backyard Mastery may continue to use your personal information as set forth in this policy.
Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users. https://support.google.com/adwordspolicy/answer/1316548?hl=en
We use Google AdSense Advertising on our website.
We have implemented the following:
• Remarketing with Google AdSense
• Google Display Network Impression Reporting
• Demographics and Interests Reporting
• DoubleClick Platform Integration
We, along with third-party vendors such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.
Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add on.